6 Ways to Increase Your Music Marketing Reach

So, you’ve finally managed to figure out how to do music marketing. New listeners and fans are trickling in, but you’re looking to increase your music marketing reach beyond your typical fan base. This is a challenge that many independent musicians face.  

They’ve exhausted what they know but don’t know where to look or what to try next to reach new listeners. We at Mirada Media can help with that. As a resource for independent musicians, we’re always hunting for ways to help boost your reach and promote your amazing music.

Below, we share a few ways to increase your music marketing reach. If you have any questions about navigating the waters as an independent artist, don’t hesitate to reach out!

Connect with Local Businesses

Some businesses play music in their stores to enhance the customer experience. If customers enjoy the music playing and singing along to it, they’re more likely to stick around longer. A clever way to increase your music marketing reach would be to reach out to local businesses and see if they’re opening to partnering with you by playing your music in their stores. To better your odds of hearing a yes, be sure to reach out to businesses with a similar style to yours or play music similar to your sound. Who knows, you might even end up in their marketing campaign! This strategy is a fun way to gain exposure and reach an audience outside of the norm.

Pro Tip: Register your music with music discovery apps like Shazam or SoundHound to make it easier for listeners to identify your songs.

Start a Blog

If you’re a creative person who loves sharing their thoughts and expressing themselves through writing, blogging is an awesome way to increase your music marketing reach. Not only does blogging allow fans to learn more about you and trust you, but it’s also a successful way to promote your music. You can research which keywords your audience typically searches for on Google and sprinkle those words in your blogs for better visibility on the internet. It can make it easier for new listeners to discover you.

If you’re unsure what to write about, we recommend topics centered around songwriting, life stories, news updates, and philosophies. Fans love gaining insight into your writing or recording process, learning about what inspires you — anything that strengthens their connection with your music. If you’re unsure of how often you should post, try creating a content calendar. It allows you to visually map out your blog strategy and develop a schedule of when and what you post.

Upload Your Videos

When most aspiring musicians promote their music on an online video streaming platform, the first place they head is YouTube. And while YouTube is a worthwhile option to help increase your music marketing reach, it’s also one of the world’s largest streaming platforms. This means that you’ll have tons more artists to compete with just to be seen. So, to boost your exposure, we suggest posting to other streaming sites. Because not as many people upload to these lesser-known sites, you have less competition and a higher likelihood of being discovered by new fans. Here are a few alternatives:

Vimeo: Think of it as the artistic cousin of YouTube. Here, users are more focused on the video’s quality and content, which appeal to a more artistic audience.

Facebook Video: Because it’s linked with Facebook, publishing your videos here increases the chances of your music videos getting shared with a larger and broader audience, plus it gives data about who’s watching the videos to help with future targeting.

DailyMotion: Videos on this site are categorized, making it easier for users to browse and discover things based on their interests. However, more professional videos or ones with higher-quality get the most shine.

Join Conversations

Musicians understand that social media is an excellent way to promote their music, but they forget about one thing: being social! Another way to increase your music marketing reach through social media is to participate in the conversation. Connect with fans and other musicians by sharing your insights in music-related discussions.  

Join Facebook groups, Twitter, subreddits, and start chiming in. You can even leave comments on the blog or posts that you come across. As you share your opinion and industry knowledge, others in the community will start to see you as a helpful person and a credible source. They will be more inclined to checking out your page or your music whenever you share it with the group.

Create a Website

Whether you believe it or not, every musician needs a website. Think of it as a digital representation of you. There are many different ways you can use it to create your own world: a diary, a creative dumping ground, for music promotion, or a centralized place for fans to come and explore you. But essentially, you want to increase your music marketing reach by getting fans to your site. The longer they’re there, the more they’re exposed to merch, music, posts, and the temptation to buy tickets. 

If you don’t think you have enough content to justify creating a website, you can use one of our previous examples and start a blog. If you don’t have a large budget to dedicate to a custom-built website, another option is to create a microsite or a template website builder like Wix Music or Squarespace.

List Your Shows

Did you know that some of the best shows get missed because of poor marketing? It’s true, and we certainly don’t want that to happen to you. Somewhere in the world, there’s a fan waiting to have their life changed by your music, but they won’t know about it unless you promote your music the right way. Many independent musicians still rely on traditional promoting methods like telling friends and posting flyers, which are useful, but nowadays, you have the internet at your disposal.  

To increase your music marketing reach, try signing up for sites like Bandsintown or Songkick. These resources search databases for local events to highlight, and getting featured in their list of upcoming shows is an excellent way to promote yourself and have your music exposed to future fans. Other ways to promote yourself online include creating a Facebook event and inviting all of your friends and reaching out to local publications to be featured in their online and in-paper events calendars.

Mirada Media

Increasing your music marketing reach is a challenging task, but it can be a lot of fun and bring many ways to connect with your fans and express yourself creatively. We hope that our examples inspired you to find new ways to reach those fans who have yet to be blown away by your music. One thing to think about when promoting your music is protecting your music as well.

Having your media prematurely released or falling into the wrong hands is an invasion of privacy and the worst fear of many in the entertainment industry. However, with Mirada Media’s SecureMedia API, your media and sensitive documents are encrypted, ensuring that your hard work doesn’t fall into the wrong hands.

If you’re interested in learning more about SecureMedia, or any of the other services we offer independent musicians, contact our team!