7 Instagram Secrets Every Musician Needs to Know
7 Instagram Secrets Every Musician Needs to Know
With all the social media networks out there, musicians have a huge opportunity to promote themselves. Of all the social media channels out there, Instagram has the highest engagement rate. Which means if you are not using Instagram to promote yourself, you’re missing out. Instagram has 1 billion active monthly users and from that, there are 500 million users logging on to the app each day. The app has the potential to be a huge contribution to your success.
As many users that there are on the app and although it has the highest engagement rate, if you are not using the app in the right way, it might be a waste of your time. Whether you have an Instagram account, or you are just getting started, here are a few secrets that every Musician needs to know for the best results:
1.) Use Instagram’s Business Account Feature
A business account is no different than a regular Instagram account except for the fact that you have additional features to measure your success and better target your audience.
A business account gives you insight to important numbers such as the number of followers, impressions, the reach of each post, how many people have viewed your profile, clicks to your website and email clicks. If you are looking to promote yourself through Instagram, the Insights page will be extremely helpful.
It also gives you the demographics of your audience. By knowing the gender, age, location, and when they are most active, you will be able to craft posts that appeal to your target audience.
Your business account also allows you to advertise and promote your posts on Instagram. By doing so, you will be able to get your posts in front of people that otherwise wouldn’t come across your page.
2.) Your Bio Goes a Long Way
Instagram doesn’t give you a whole lot to work with when it comes to your biography and you should keep it as short and detailed as possible. Your bio section on Instagram serves sort of like an elevator pitch. When you have a business account with Instagram, you are allowed to put “musician” under the industry you are in so the bio should include other information. Consider using your bio to include a piece of information that makes you unique. Don’t forget to link your website in your bio section, this is the only place where you can have a clickable link!
3.) Be Creative with Your Profile Picture
Your profile picture on Instagram is a small little icon, yet its one of the first things users see before they even get to your full page. Your profile picture should be professional and match your identity. You won’t want to make a picture of your pet your profile picture. Instead, consider using any professional images of yourself or your logo if you have one.
4.) Remain Consistent
Consistency among your posts on Instagram must remain consistent. This goes for every brand, not just musicians. Consistency means having the same lighting in each posts, the same kind of posts that follow some sort of theme. By doing so, you create a strong brand identity which will give your audience a way to recognize your posts.
When it comes to how often you create posts its also important to stay consistent. Unless your posts perform really well, you won’t want to post more than once or twice a day but you should be posting at least 5 times a week.
5.) Content Is Key
Instagram allows you to post both videos (that are 60 seconds long) and images. The success you have with Instagram all comes down to what type of content you are posting. Once you have been on Instagram for a while you will have a better understanding of what type of posts resonate better with your audience. If you notice that a post is only getting a hundred likes or shares while others are getting a couple hundred or thousand likes, you’ll want to share less of the posts that don’t receive as much interaction.
Feel free to switch up your posts as much as you wish. If you post a picture one day, post a video the next. We highly suggest delivering “behind the scenes” content every once in a while. For instance, sharing the meaning behind your music or how to play a song. These types of posts generally do well on Instagram and allows you to build a relationship with your followers.
6.) Wisely Choose A Caption
Instagram is a bit different from other social media channels such as Facebook because it is meant for images and videos, and less text. However, you never want to create a post without a caption. Your caption should not be paragraphs long but rather one or two sentences. Your caption sets the tone for the interactions you receive on the post. If you ask a question in your caption, chances are you’ll get a ton of comments which means there is a huge opportunity for engagement. Although your Instagram page is a way to promote yourself, use Instagram to learn more about your audience. Asking questions about their interests is a great way to enhance the way you promote yourself to your audience.
7.) Take Advantage of Live Videos
Instagram now has a feature where you can perform live videos. You just stream live through the app all with the help of your mobile device. Instagram live is a great way to show your performances or answer and questions your audience might have. When you’re streaming live through Instagram, you can see who is watching which is a chance for you to speak directly to a fan. If you see someone click in to your live video, don’t be afraid to say hi by name! They’ll appreciate this recognition.
These 7 tips will help you to build a successful Instagram page that will enhance your success. At Mirada Media, we want to help you get the attention your music deserves by growing your fan base. Want to learn more about how we can give you the marketing tools you need to be successful? Contact us today!