6 Signs It’s Time to Change Your Music Marketing Strategy

So, you’ve successfully created a music marketing plan. After taking it live, you may be wondering just how profitable your strategy is or if you even did it the right way. The goal of a music marketing strategy is to promote your sound to new listeners and get your name out there, or if you’ve just finished your latest project, create hype around its release. The question is, how do you know when it’s time to tweak your approach? What are the signs it’s time to change your music marketing strategy?

The good news is that we at Mirada Media can help with that! We’ve circled up six signs it’s time to change your music marketing strategy to keep your efforts successful.

You Have a New Project

Out with the old and in with the new! A surefire sign that it’s time to change your music marketing strategy is that you have something new to promote. If your original plan was geared toward introducing you or your band, but now you want the focus to be on your wonderful creation, there a few things you want to switch up:

Who your target audience is: Try to earn more press by reaching out to radio stations, music blogs, and if you’re yet unsigned, indie record labels to help you gain exposure.

Where you promote: If your primary marketing channel was email marketing, you might be able to reach a larger, much more targeted audience on platforms and channels where they frequent most.

Create the perfect package: Show people why they should choose you. For the best results, feature a music video, some background information on the project, high-quality photos, and of course, a link or physical copy of the music itself.

It’s Been a While

A top misconception when musicians create a music marketing strategy is that you only have to make one and never think about it again. That’s completely false! Your music marketing strategy is like a living, breathing animal. It must be checked on frequently and caring for it sometimes requires you to make a few changes to your approach. If it has been a few weeks or months since you’ve checked on your plan’s progression, this one of the signs it’s time to change your music marketing strategy.

The best practice is to revise your strategy every two weeks and gauge your growth. Are fans interacting with your posts? Have you gotten any press from the music promotion package you sent out? If you do not see the results you want, it will benefit you to make some tweaks.

You’re Not Getting Any Traffic

Many artists create websites to house their music catalogs and serve as a hub for all things about their music. Unfortunately, a clear sign it’s time to change your music marketing strategy is that you’re not getting any traffic. The reason is likely that you’re either not giving them a reason to visit or selling yourself short on promotion.

Make sure you’re updating your site on the regular, even if it’s to add to new tour dates or a link to a new song. If you’re the kind of independent musician who loves journaling and writing blogs, be sure to promote your musings on social media and in your email newsletters to draw attention to your site.

An additional reason you’re not getting any web traffic could be that fans can’t find you. An admittedly advanced but well worthy change you should make to your plan is to invest in search engine optimization. By boosting your SEO rankings through tactics like linking and incorporating commonly searched keywords onto your site, it makes you visible to music lovers who might be on the hunt for a new sound — yours! 

You Changed Your Branding

Suppose you want to grow your fan base and get your name out there. In that case, you have to be willing to evolve, which means, if you learn that your target audience is no longer barflies in their 40s, but millennials in their late 20s and early 30s, you need to switch up your music marketing strategy.

Another sign that it’s time to change your music marketing strategy is that you have changed as an artist. Maybe you’re experimenting with a different sound, or you want to brighten up your color palette; either one is an excellent reason for tweaking your strategy and possibly even your language. The best course of action is to revisit your favorite band photos and see if there is a color scheme you tend to gravitate to or mimic your language after your target audience.

No One is Engaging with Your Content

Social media is a powerful tool when it comes to engaging new and existing fans. The calling card of quality content is that fans are liking your posts, commenting on them, sharing them with others, and, most importantly, following you. And if you’re not getting much of any of those things, it is a definite sign it’s time to change your music marketing strategy.

To find out what changes you need to make, start by checking out similar artists from your market and see what kind of posts are earning the most engagement. Afterward, reevaluate your social media page and email marketing content (if you’re sending out newsletters to fans) and figure out what kind of content they would like to see. A few updates can make all the difference.

You Aren’t Collaborating with Other Artists

An essential way to make it in the music industry is to network and build relationships with other artists. These relationships not only lead to collaborative efforts, but they also lead to incredible music promotion opportunities. A clear-cut sign that it’s time to change your music marketing strategy is that you haven’t considered collaboration or haven’t found a successful break.

The best way to change this and open new doors for promotion is to identify five fellow artists you want to collaborate with. Next, research their brand, the kind of music they gravitate toward, and take note of similar interests that you can use as an icebreaker or a way to get your foot in the door. When the time comes, position it as a mutually beneficial project.

Mirada Media

Staying on top of your music marketing strategy can be a hassle when you’re trying to break into the music industry or promote a new project. But, with our signs and insights, we hope you’ll find the journey to stardom a bit easier to manage. Another thing to consider while working on your approach and sharing your music is to keep it out of the wrong hands.

That is where Mirada Media and our SecureMedia API comes in handy. Designed with the entertainment industry in mind, our digital rights management tool encrypts your media and sensitive documents. It enables you to be in full control of who has access and for how long. No more premature music leaks or industry professionals using your music without your permission.

If you’re interested in learning more about SecureMedia or the other services we have to offer for independent artists, contact our team today!